New Business Sales Team Leader

(1 minute from A45, 2 minutes from Junc 15 M1, 5 minutes from Town Centre)



Assist Insurance Services is one of the UK’s leading providers of Leisure Insurance Products including Park Home Insurance, Caravan Insurance, Static Caravan Insurance, Leisure/Holiday Home Insurance, motor insurance and now marine insurance as well as providing the only Insurance Backed Structural Warranty for Park & Leisure Homes and is based in modern offices.


The position is a managerial role within the company and as such the role requires the job holder to demonstrate flexibility in their approach ensuring that all New Business Sales teams meet and exceed targets.

The role requires supervision of one of the sales teams and is responsible for the overall performance of that team, within the complete Sales function.
The team leader is responsible for leading a group of (currently)up to 8 staff members. The role is responsible to ensure that all leads are maximised and every effort is made to securing the very best income opportunity on behalf of the company, whilst adhering to our company values and TCF guidelines.

This is a role which will be measured as a team performance, with success for the individual coming from his/her own team performance.

The sales team leader will report directly into the NB Sales Controller.


The primary purpose of the role is to lead the Sales teams to success.

As part of the management team this will also require participation in new projects, innovations and process reviews to support an environment of continuous improvement, helping Assist Insurance Services to achieve its company objectives.

All of this must be completed ensuring we deliver outstanding service for our customers, motivate and train our staff and operate within the regulatory environment of the FCA.


• Day to day responsible for product and performance mgmt.
• Lead from within the team and assist the team in selling when required;
• Manage & distribute leads, chasers and resolicitation and ensure that all leads are maximised;
• Ensure that every effort is made to maximise productivity within the team, whilst maintaining a happy motivated team;
• Ensure that every effort is made to convert enquiries into sales as well as maximising the income opportunity such as careful use of discounting and maximising cross-sell opportunities, and penetration of add-on sales and instalment penetration;
• Suggest and assist in setting sales strategy
• Liaise with the operations manager to set monthly objectives/targets
• Detailing sales action plans to ensure targets are achieved on a weekly and monthly basis.
• Support and motivate staff members to achieve individual and team targets
• Supervise daily work of sales staff
• Maximise staff productivity by refocusing staff and endorsing good behaviour
• Conduct monthly 1-2-1’s with all team members
• Immediate reporting of important issues
• Coach and train staff when needed
• Work closely with other job functions in the company to improve overall service level
• “Walk the floor” create energy and buzz
• Hold morning buzz sessions
• Ensure team maintains regulatory compliance
• Ensure management information is used to enhance the effectiveness of the team
• Be aware of market developments in the market and report accordingly
• Ensure quality is maximised and errors minimised and address all errors and quality matters within the team
• Feedback on quality and team progress on an individual and team basis
• Mentoring and coaching team members especially new team members
• Motivation – in conjunction with NB Sales Controller incentives/competition
• Lead the Quality review process for the team
• Be the first point of referral for product and systems issues.
• Ensure that staff on Probation are monitored continuously
• Carry out mid-year and Year End appraisals
• Ensuring that all EODs are documented and investigated for both staff or process improvements.


• You will have had at least 2 years experience of working in a Sales/Renewals environment
• Ideally you will have experience of Household and Motor Insurance;
• You will ideally (but not essentially) have a good working knowledge of OpenGI system;
• You will have successfully worked within a target orientated environment;

Find out more about us and what we do by visiting our websites:

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